Put Your Brand In Every Mailbox In Your Market.
Aurora Web Designs designs, prints, and deploys professional direct mail and USPS EDDM® campaigns that reach every home and business on your chosen routes — no mailing list required, no digital noise to compete with.
USPS EDDM® — Every Door Direct Mail®. No list needed. We handle everything from design to USPS drop-off.
Why Direct Mail Still Outperforms The Inbox
In a world drowning in digital ads, pop-ups, spam emails, and social noise, direct mail has done something unexpected — it's become one of the least cluttered marketing channels available. The average American receives 605 emails but only 16 pieces of mail per week — a 37× better chance of your message being seen.
Direct mail is tangible. It's physical. It lands in hands, not spam folders. Studies consistently show that physical mail generates higher brand recall, longer engagement times, and stronger emotional response than digital advertising alone. For local Massachusetts businesses that serve a specific geographic area, EDDM is one of the most cost-effective tools in the entire marketing toolkit — reaching every potential customer in a neighborhood for about 26 cents per piece in postage.
When combined with digital advertising, direct mail campaigns produce a 28% lift in response rates — making the two-channel approach more powerful than either alone.
What Is Every Door Direct Mail® And How Does It Work?
Every Door Direct Mail® (EDDM®) is a USPS® program that allows any business to mail to every address along selected postal carrier routes — without needing a mailing list, individual addresses, or names. You choose the ZIP codes and routes, USPS delivers to every door. It's the most cost-effective way for local businesses to achieve neighborhood-level saturation marketing.
Select ZIP codes or specific USPS carrier routes that match your target neighborhoods and service area in Massachusetts.
Aurora designs a USPS-compliant, print-ready mailer that meets size requirements and maximizes visual impact in every mailbox.
Professional printing on durable stock, bundled per USPS requirements with all facing slips and documentation prepared.
Your mailer reaches every residential and business address on your chosen routes — no list required, 100% saturation.
Illustration of EDDM route selection. Your campaign will cover your chosen ZIP codes and routes.
Everything Handled From Concept To Mailbox
Aurora manages every step of your direct mail campaign — so you never have to navigate USPS requirements, printing specs, or bundle preparation on your own.
Campaign Strategy & Planning
We define your campaign objectives, select the optimal USPS carrier routes based on your target customer profile, and build a delivery timeline that aligns with your business goals.
USPS Route Selection & Targeting
Using USPS mapping tools, we identify the carrier routes that best match your target neighborhoods across Central Massachusetts.
Custom Design & Creative
Professional, high-impact mailer design that commands attention — clear headline, compelling offer, strong call-to-action, USPS-size-compliant and print-ready.
Professional Printing
High-quality printing on durable card stock — glossy, matte, or UV-coated finishes, produced to exact USPS specifications for size, weight, and paper type.
USPS Compliance & Preparation
We ensure every mail piece meets EDDM® requirements — correct sizing, indicia placement, bundling, facing slips, and USPS Form 3587. No delays, no rejected shipments.
Tracking & Performance Reporting
QR codes, campaign-specific phone numbers, or unique promo codes on every mailer track response rates, measure conversions, and calculate real ROI.
Professional Mailer Formats & Sizes
Every format designed and printed to USPS EDDM® specifications — ready for delivery with no guesswork on compliance or sizing requirements.
Standard EDDM Postcard
6.25″ × 9″ — EDDM EligibleThe most affordable EDDM-eligible format. Perfect for simple offers, service announcements, and seasonal promotions where cost-per-piece is the priority.
Large Postcard
6″ × 11″ or 6.25″ × 11″ — EDDM EligibleThe sweet spot between affordability and impact — enough room to showcase before/after photos, service lists, and a strong CTA.
Jumbo Mailer
8.5″ × 11″ — EDDM EligibleImpossible to miss in a mailbox, with room for multiple offers, rich photography, detailed service information, and multiple CTAs.
Door Hangers & Flyers
Custom Sizes — Targeted DistributionPhysical marketing that goes directly to doorknobs or door slots — ideal for hyper-local neighborhood campaigns.
From Brief To Mailbox In Weeks
Consultation & Strategy
Campaign goals defined, routes selected using USPS tools, mailer format chosen, and timeline established. Budget approved before any work begins.
Design & Approval
Custom mailer design created, reviewed, and refined with your feedback until it's exactly right. Print-ready files prepared to USPS compliance specs.
Printing & Production
Professional printing on your chosen stock and finish. Quality checked against specifications before any bundling or preparation begins.
USPS Preparation & Drop-Off
Mail bundled per USPS requirements, all documentation prepared — facing slips, Form 3587, postage paid. Delivered to your local post office.
Delivery & Performance Tracking
USPS delivers to every address on selected routes. QR codes, promo codes, and dedicated phone numbers track response rates and campaign ROI.
Direct Mail + Digital: The Unstoppable Combination
The most successful local marketing campaigns in Massachusetts today don't choose between direct mail and digital — they use both together. When a prospect receives your physical mailer, then sees your Facebook ad that evening, then finds your Google search result the next morning — your business becomes impossible to ignore.
Direct Mail Reaches The Home
A physical mailer lands in the mailbox, gets picked up, held, and read. It stays on the counter. No algorithm decides if it gets seen — it reaches every door on your route.
Social Ads Reinforce The Message
Facebook and Instagram ads target the same geographic area as your mailer — building recognition and driving prospects who saw your mailer online to take action.
Google Ads Capture Intent
When a prospect who received your mailer searches Google for your service, your ad appears first — closing the loop between physical awareness and digital intent.
All Three Together: +28% Response
Three consistent brand touchpoints — mailbox, social feed, and search results — working together to generate leads that would have been missed by any single channel alone.
Direct Mail That Works For Your Business Type
Contractors & Home Services
Roofers, landscapers, HVAC, plumbers, and painters — EDDM is tailor-made for service businesses that work street-by-street.
Restaurants & Retail
Grand openings, seasonal promotions, loyalty offers, and menu updates delivered physically to every household within your radius.
Real Estate Professionals
Just sold, just listed, and market update campaigns that establish neighborhood authority in a way no digital ad can replicate.
Health & Wellness
Dentists, chiropractors, gyms, and wellness centers targeting new movers and local households near their practice.
Direct Mail & EDDM, Simply Explained
No — that's the entire point of EDDM. Every Door Direct Mail delivers to every address on your chosen carrier routes with no mailing list, individual addresses, or names required. You simply select the routes you want to cover and USPS handles the rest.
Campaign costs vary based on design complexity, mailer size, print quantity, and the number of USPS routes selected. EDDM Retail postage is currently about $0.26 per piece under the 2026 USPS rates — still one of the most affordable ways to reach every home in a neighborhood. Aurora provides a custom quote based on your specific campaign goals and coverage area.
A typical campaign takes 2–3 weeks from initial consultation to USPS delivery — including design, approval, printing, preparation, and USPS drop-off. Rush timelines may be available for time-sensitive promotions.
Yes — EDDM allows you to select specific USPS carrier routes within ZIP codes, covering an entire ZIP code or only the routes that match your service area, using USPS route mapping tools.
We include tracking mechanisms in every campaign — QR codes linking to a campaign-specific landing page, unique promo codes, or dedicated phone numbers — so you can measure responses and calculate ROI.
EDDM Retail mailings need at least 200 pieces, and you can send up to 5,000 pieces per ZIP code per day. Most carrier routes contain 300–1,000+ addresses, so most campaigns naturally exceed the minimum.
EDDM pieces must be larger than a standard letter — longer than 10.5″, taller than 6.125″, or thicker than 0.25″. Common EDDM-eligible sizes include 6.25×9″, 6×11″, 6.25×11″, and 8.5×11″. Aurora designs all mailers to USPS specifications.
For maximum impact, yes. Direct mail combined with digital advertising consistently produces higher response rates than either channel alone. Aurora can coordinate your campaign with Facebook Ads and Google Ads for a seamless multi-channel presence.
Yes. We design your mailers from the same brand as your yard signs, vehicle wraps, and business cards, so neighbors recognize you the moment they see you.
Make Every Neighborhood Touchpoint Count
Facebook & Instagram Ads
Target the same neighborhoods online so your mailer gets seen twice.
Learn MoreGoogle Ads Management
Be the first result when a neighbor searches after reading your mailer. $99/mo.
Learn MoreYard Signs
Plant a matching sign on the same streets. 10 signs for $285, stakes and shipping included.
Learn MoreBranding & Logo Design
A brand that looks sharp on a postcard, a truck, and a website.
Learn More
Featured On Expertise.com
Aurora Web Designs is listed in Expertise.com's directory of web design businesses serving Massachusetts and the Worcester area. View the listing.
View The ListingReach Every Home In Your Market This Month
EDDM is one of the most cost-effective local marketing tools available — and Aurora handles every step from strategy and design to printing and USPS delivery. Get a custom campaign quote today and put your brand in every mailbox in your service area.