Reach 3 Billion People Where They Actually Scroll.
Aurora Web Designs creates, manages, and optimizes Facebook and Instagram ad campaigns that build brand awareness, generate qualified leads, and drive measurable revenue — all tailored to your specific business, audience, and goals.
Social media marketing packages from $99/mo · No long-term contracts · You own your ad account
Your Audience Is Already On Facebook & Instagram
With more than 3 billion people using Meta's platforms every month, Facebook and Instagram advertising offers something no other channel can match: the ability to reach your exact ideal customer based on who they are — demographics, interests, behaviors, life events, and geographic location — not just what they're searching for right now.
Google Ads reaches people with immediate purchase intent. Facebook and Instagram ads reach people before they're actively looking — building awareness, sparking desire, and keeping your business top-of-mind so that when they're ready to buy, they think of you first. But social ads require creative that stops the scroll, targeting that reaches the right people, and continuous optimization to stay profitable.
Aurora manages every detail — from strategy and creative to testing and reporting — so your campaigns stay profitable, not just active.
Every Meta Platform Under One Campaign
One strategy, deployed across every place your customers already spend their time.
The world's largest social network — ideal for lead generation, brand awareness, retargeting, and reaching local customers across all age demographics.
High-visual platform perfect for showcasing work, products, and brand story. Stories, Reels, and feed ads drive exceptional engagement.
Direct inbox advertising that reaches customers in their most personal space, driving conversations, bookings, and inquiries.
Extend your campaign's reach beyond Meta's apps to thousands of third-party apps and mobile websites.
Complete Facebook & Instagram Marketing Services
Every campaign is managed end-to-end, from first strategy session to monthly reporting.
Ads Strategy & Planning
Every campaign starts with a custom strategy aligned to your business goals, audience profile, competitive landscape, and budget. No template campaigns.
Advanced Audience Targeting
Leveraging Meta's unmatched data — demographics, interests, behaviors, life events, and custom audiences — to reach the people most likely to become your customers.
Custom Ad Creative & Copy
Scroll-stopping visuals combined with persuasive ad copy — image ads, carousel ads, video scripts, and Story formats, all designed to convert.
Retargeting & Remarketing
Re-engage warm audiences who've visited your website, watched your videos, or interacted with your page — consistently the highest ROI of any ad type.
Conversion Tracking & Pixel Setup
Facebook Pixel configured across your website to track every meaningful action — turning ad spend from a guess into a measurable investment.
Monthly Reporting & Insights
Clear, plain-English reports every month showing reach, clicks, cost-per-result, conversions, and ROAS — with recommendations for what to test next.
Reach Exactly Who You Want To Reach
Meta's targeting engine lets Aurora build audiences down to the exact person most likely to become your customer.
Demographics
- Age Range
- Location / City
- Gender
- Income Level
- Education
- Job Title
- Relationship Status
Interests & Behaviors
- Home Improvement
- Small Business Owners
- Online Shoppers
- Frequent Travelers
- Recently Moved
- New Homeowners
- Local Events
Custom & Lookalike Audiences
- Website Visitors
- Customer Lists
- Video Viewers
- Page Engagers
- Lookalike Audiences
- Email Subscribers
How Aurora Manages Your Social Campaigns
A structured, six-step process that takes every campaign from discovery to ongoing optimization.
- 1
Discovery & Goal Setting
We learn your business, audience, competitors, and objectives — mapping your goals to specific campaign types, ad formats, and KPIs.
- 2
Audience Research & Pixel Setup
Detailed audience research defines your ideal customer profiles. Facebook Pixel is installed and verified before any ad dollar is spent.
- 3
Creative Development
Visual concepts, copy, headlines, CTAs, and format selection designed to stop the scroll and convert, with multiple variations for A/B testing.
- 4
Campaign Launch & Monitoring
Campaigns go live with proper budget allocation, bid strategies, and placement optimization — monitored daily during the critical first two weeks.
- 5
Ongoing Optimization
Continuous A/B testing, audience refinement, bid adjustments, and creative rotation — the work that separates profitable campaigns from burned budgets.
- 6
Monthly Reporting & Strategy Review
Clear monthly reports with all key metrics plus plain-English analysis of what's working and where we're heading next month.
The Right Format For Every Campaign Goal
Aurora selects and builds the format that fits your objective — not a one-size-fits-all template.
Single Image Ads
Clean, high-impact ads with compelling copy — the most versatile format across all placements and objectives.
Carousel Ads
Multiple images or cards in one unit — perfect for showcasing multiple services or a sequential brand story.
Video Ads
Captivating content that builds trust faster than static formats — from 6-second bumpers to full brand stories.
Story & Reel Ads
Full-screen vertical ads native to Stories and Reels, capturing complete attention in a distraction-free environment.
Lead Form Ads
Native lead capture forms that pre-fill user info — the highest-converting format for service businesses.
Dynamic Product Ads
Automated ads showing each user products they've viewed or are likely to buy — essential for e-commerce retargeting.
Messenger Ads
Ads in Facebook Messenger, or click-to-Messenger ads that open a direct conversation with your business.
Collection Ads
Mobile-optimized hero image or video with catalog items below — an instant shopping experience in-feed.
Simple, Flat-Rate Social Media Marketing Packages
One flat management fee, no long-term contract — your ad budget is billed separately, directly through Meta.
Starter
Getting your brand active on social
3 organic posts per week
- 1 active ad campaign
- Target audience research
- Conversion tracking
- Monthly reporting
- Facebook & Instagram
Growth
Serious lead generation & retargeting
1 organic post per day
- Up to 3 active campaigns
- Advanced targeting & A/B testing
- Retargeting included
- Full analytics dashboard
- Facebook, Instagram & Messenger
Premium
Maximum reach across all Meta platforms
3 organic posts per day
- Unlimited active campaigns
- Competitor analysis
- Custom ad creatives
- Weekly reports & full page management
- All Meta platforms
Ad spend is billed directly to you via Meta — separate from the management fee above. We recommend a minimum monthly ad budget of $200–$500 for optimal campaign performance.
Facebook Ads Vs. Google Ads
Two different channels solving two different problems — most businesses eventually need both.
| Aspect | Facebook & Instagram | Google Ads |
|---|---|---|
| Best for | Building awareness and demand | Capturing existing demand |
| Reaches based on | Who they are | What they're searching for |
| Purpose | Builds brand before purchase intent | Captures ready-to-buy customers |
| Ideal for | Visual products & services | High-intent service categories |
| Cost model | Lower cost-per-impression | Higher CPC, higher intent |
| Ad format | Creative storytelling, video | Text-based ads |
| Best audience | Ages 18–55, mobile-first | Established search volume |
The winning strategy combines both. Google Ads captures customers already searching for you. Facebook and Instagram ads build brand awareness so more people search for you by name — and retarget the ones who clicked your Google ad but didn't convert.
Facebook Marketing That Works For Your Business Type
Local Service Businesses
Contractors, trades, cleaning, landscaping, and home services — geo-targeted campaigns that build local brand recognition and drive calls from homeowners who haven't searched yet but will.
Retail & E-Commerce
Dynamic product ads, carousel showcases, and retargeting sequences that pull shoppers back to complete purchases — the most profitable paid channel for product-based businesses.
Restaurants & Hospitality
Visually-driven businesses where stunning imagery of food, spaces, and experiences drive immediate reservations and foot traffic.
Professional & Health Services
Dentists, chiropractors, attorneys, and consultants — building brand trust and credibility that drives appointments before prospects ever search Google.
Facebook Marketing, Explained Simply
We recommend a minimum of $200–$500/month in ad spend for meaningful results, in addition to the management fee. Larger budgets scale results proportionally, and we'll recommend a starting budget during consultation.
Facebook ads can drive engagement and leads within days of launch, but the algorithm needs 7–14 days of data to optimize delivery effectively. Expect the first month to be a learning phase, with improving results in months 2 and 3.
You need one to run Facebook Ads, but if you don't have one, we can help set it up. For Instagram ads, you'll need a business profile connected to your Facebook Page — we handle all of this during onboarding.
Boosting is a simplified, limited option that lacks proper targeting, placement control, and optimization capabilities. Aurora uses Facebook Ads Manager's full suite of tools for dramatically better targeting, tracking, and results.
Yes — the Growth and Premium packages include custom ad creative development. The Starter package uses your existing brand assets with our copywriting and layout optimization. Graphic Design can be added to any package.
You always retain full ownership of your Facebook Ad account, Business Manager, and all campaign data. Aurora operates as an admin — we never hold your data or campaigns hostage. If you leave, everything stays with you.
Yes — all Aurora social media marketing packages are month-to-month with no long-term contracts. You can pause or cancel anytime.
For most businesses, yes — the combination is more effective than either alone. Google captures customers actively searching; Facebook builds brand awareness so more people search for you and retargets those who didn't convert. See Google Ads Management.
Yes. The Premium website plan ($399/mo) includes Google and Facebook ads management along with your website. Your ad budget is still billed directly by Meta and Google.
Pair Social Ads With The Rest Of Your Marketing
Google Ads Management
Capture the people already searching. $99 setup, $99/mo management.
Learn MoreGraphic Design & Branding
Scroll-stopping creative and social graphics that match your brand.
Learn MoreDirect Mail & EDDM
Mail every home in your target area, then follow up with ads on the same streets.
Learn MoreWebsite Design
A fast, mobile-first site your ads can send traffic to. Plans from $49/mo.
Learn More
Featured On Expertise.com
Aurora Web Designs is listed in Expertise.com's directory of web design businesses serving Massachusetts and the Worcester area. View the listing.
View The Listing3 Billion People Are Scrolling Right Now
Every minute your business isn't on Facebook and Instagram is a minute your competitors are building awareness with your future customers. Start a campaign built around your business, your audience, and your goals.