Get to the Top of Google — Starting Tomorrow
Management of high-performance campaigns targeting active customers, with full budget tracking and ROI optimization — built by the same team that builds your website.
(508) 868-2772 · Shrewsbury, MA · Google Ads management for Central Massachusetts businesses
Google Ads Management For Local Businesses That Want More Calls
SEO takes months. Google Ads puts you at the top of the page for the searches your customers are making right now, like "roofer near me" or "emergency plumber Worcester."
Aurora sets up and manages your Google Ads campaigns for $99/month, with keyword research, ad copy, conversion tracking, and a plain-English report every month. Every campaign is managed directly by Bryan, the owner, and it's built in your own Google Ads account, so you always keep control.
- Search, Display & Local Service Ads
- Every call & form tracked
- Month-to-month, cancel anytime
- Works with any website
Campaign Setup, Optimization & Reporting
Every campaign includes setup, ongoing optimization, conversion tracking, and monthly transparent reporting.
Keyword Research & Intent Mapping
Professional keyword research focused on the terms your actual customers are searching for.
Campaign Architecture & Ad Copy
Well-structured campaigns and ad copy built to earn clicks from people ready to buy.
Conversion Tracking Setup
Full tracking implementation so every call, form, and sale generated by your ads is measured.
Ongoing Optimization & A/B Testing
Campaigns are continually refined — testing ad variations and cutting what isn't working.
Monthly Performance Reporting
Transparent, jargon-free reporting with clear recommendations — not just a wall of numbers.
Integration With Your Website
Ad campaigns are connected to the website performance data behind them, not managed in isolation.
Managed Across Every Google Ads Format
Google Search Ads
Text ads for lead generation, shown to people actively searching for what you offer.
Display Advertising
Banner ads across the web for brand awareness and staying visible to your audience.
Remarketing Campaigns
Re-engage people who already visited your site but didn't convert the first time.
Shopping Ads
Product listings for e-commerce stores, showing your products directly in search results.
YouTube Video Ads
Brand-building video ads that reach your audience where they're already watching.
Local Service Ads
Pay-per-lead format built for local service businesses — you pay for leads, not just clicks.
A Structured, Seven-Step Process
- 1
Discovery & Business Analysis
Understanding your business, your customers, and what a good lead looks like for you.
- 2
Keyword Research & Intent Mapping
Finding the exact terms your customers search, and matching them to campaign structure.
- 3
Campaign Architecture & Structure
Organizing campaigns and ad groups so budget goes toward what actually converts.
- 4
Ad Copy Creation & Extensions
Writing ads and adding extensions designed to earn clicks from qualified customers.
- 5
Conversion Tracking Setup
Making sure every call, form, and sale generated by your ads is actually measured.
- 6
Ongoing Optimization & Management
Continual refinement — testing, adjusting bids, and cutting what isn't performing.
- 7
Monthly Reporting & Strategy Review
A clear monthly report and a conversation about what to do next, in plain language.
Simple, Flat-Rate Management
One flat management fee, no long-term contract, and your ad budget stays separate and goes straight to Google.
Plus your ad budget, paid directly to Google. For local service businesses, we typically recommend $300–$800/mo in ad spend on top of the management fee.
Flat-Rate Management
$99 One-Time Setup Fee
- Full campaign setup & management
- Conversion tracking & monthly reporting
- No long-term contract — cancel anytime
- Works with any website, not just Aurora-built ones
Not Junior Staff. Not Automation.
Your campaigns are managed directly by the owner, not handed off or run on autopilot.
Direct Owner Management
Every campaign is managed directly by Bryan — not junior staff, and not left to run on automation alone.
Central Massachusetts Market Expertise
Local market knowledge that shapes targeting, budget recommendations, and messaging.
Transparent, Jargon-Free Reporting
Monthly reports written to be understood, not to impress — you'll always know what's happening and why.
Negative Keyword & Quality Score Management
Ongoing work to prevent wasted budget and keep your cost-per-click as low as possible.
Full-Stack Integration
Because we also build websites, your ads point to a site built to convert the traffic they drive.
Google & Facebook Under One Roof
Pair search ads with Facebook & Instagram ads, managed by the same person with the same goals.
Built for Businesses Ready to Grow Fast
Local Service Businesses
Roofers, plumbers, electricians, HVAC companies, painters, and landscapers looking for more calls.
E-Commerce Stores
Online stores that want Shopping Ads and Search Ads driving qualified buyers to their products.
Professional Services
Attorneys, accountants, and consultants who need a steady stream of qualified inquiries.
Growing Businesses
Any business seeking scalable, trackable lead generation beyond what organic search brings in.
Questions, Answered.
For local service businesses in Central MA, we typically recommend starting with $300–$800/month in ad spend on top of the $99 management fee.
Google Ads can deliver results within 24–48 hours of launch. Most clients begin receiving calls and inquiries within the first week.
You do, always. All campaigns are built in your own Google Ads account, under your ownership.
Yes — there are no long-term contracts. Management is month-to-month, and you can pause or resume campaigns whenever you need to.
Yes — we can manage campaigns regardless of who built your current website.
$99/month for management plus a $99 one-time setup fee. Your ad budget is separate and paid directly to Google.
Yes. The Premium plan ($399/mo) includes Google and Facebook ads management along with your website. Your ad budget is still paid directly to the ad platforms.
Yes. We also manage Facebook & Instagram ads, so your search and social campaigns work together.
Pair Google Ads With The Rest Of Your Marketing
Facebook & Instagram Ads
Reach local customers where they scroll, with the same owner-managed approach.
Learn MoreSEO Services
Rank organically so you're not paying for every single click.
Learn MoreWebsite Design
Send your ad clicks to a fast, mobile-first site built to convert. Plans from $49/mo.
Learn MoreDirect Mail & EDDM
Put your offer in local mailboxes alongside your online ads.
Learn MoreReady to Start Getting Found?
Start your campaign, or schedule a consultation to talk through budget and strategy first.
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