Creativity is just connecting things – Steve Jobs

While social media can be a powerful tool for reaching customers, having a website can provide numerous benefits that social media alone cannot. First and foremost, a website gives your business a permanent online presence that you own and control. Unlike social media platforms, which can change their algorithms or even shut down, a website allows you to establish a more stable and reliable online presence. Additionally, a website can provide more detailed and comprehensive information about your business than social media platforms, allowing you to showcase your products or services, team members, and customer testimonials in a more organized and professional manner.

A website can also help you establish credibility and trust with potential customers. Having a professional-looking website with a custom domain name and branded email address can make your business appear more legitimate and trustworthy. This can be especially important for businesses in industries that require a high level of trust, such as healthcare or financial services.

Finally, a website can help you capture leads and convert visitors into customers. By including call-to-action buttons, contact forms, and other conversion-focused elements on your website, you can encourage visitors to take specific actions that lead to sales or other business goals. Overall, while social media can be a valuable part of your online marketing strategy, having a website can provide numerous benefits that can help your business grow and succeed.