GOAL IDENTIFICATION
Where we work with the client to determine what goals the new website needs to fulfill. I.e., what its purpose is.
CONTENT CREATION
Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic. It’s vital that you have real content to work with for our next stage:
MOBILE OPTIMIZATION
The Final step in the process. The website is all together so we will adjust the settings to make it flow on mobile devices. We will also speed up your website.
LAUNCH
Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know?
SCOPE OF WORK
Once we know the site’s goals, we can define the scope of the project. I.e., what web pages and features the site requires to fulfill the goal, and the timeline for building those out.
VISUAL BRANDING
With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up.
TESTING
By now, you’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.