Whats the purpose of Marketing on Social?
Increase Brand Recognition
Drive More Traffic and Sales
Increase Google Rankings
HOWS IT WORK?
Select your audience.
Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests and behaviors that best represent your audience.
Set your budget.
Enter your daily or lifetime budget and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
Measure and manage your ad.
Once your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
Decide where to run your ad.
Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices.
Pick a format.
Choose from six versatile ad formats—they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.