Creativity is just connecting things – Steve Jobs

SEO, or Search Engine Optimization, is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs) through a variety of techniques. The goal of SEO is to increase organic, or unpaid, traffic to a website by making it more relevant and valuable to search engine users.

SEO involves optimizing a website’s content, structure, and technical elements to make it more attractive to search engines. This includes researching and using relevant keywords, creating high-quality content, optimizing website structure and navigation, building backlinks, and improving website speed and usability.

SEO is a critical aspect of digital marketing, as it can help businesses drive more traffic to their websites and increase their online visibility, which can ultimately lead to more sales and revenue.